Specific over encouraging
“Nice work” teaches nothing. Kerning, contrast and hierarchy do.
Why critique is the whole thing
You can't see the problems in your own work. That's not a flaw in you — it's how looking at something for three hours works.
How we work
Small briefs, weekly notes
Design improves through iteration under feedback. Watching someone else design is enjoyable and does very little, which is why people finish courses and produce the same work as before.
So every program runs on a weekly loop: a small brief, work submitted, specific written critique, revision. Spacing and typography come first because they account for most of the visible gap between amateur and professional work.
Case studies come at the end. Once the work is good, the job is explaining your reasoning — which is what clients and hiring managers are actually buying.
Our principles
Three beliefs behind the method
Ship weekly
Small finished pieces beat one ambitious project that never ends.
Explain your choices
Work that can't be defended gets changed by whoever speaks loudest.
Ready for a real critique?
Twenty-five minutes, free, on your portfolio and the change that would help most.